There are 8.5 billion daily searches on Google alone. And do not get us started about the rise of TikTok as the preferred search engine among Gen Z. So if you want to connect with your target audience, search engines are an extremely powerful tool. Because how are customers expected to find your products and services if they’re not visible?
However, relying solely on paid advertising for visibility in today’s digital age and uncertain climate is costly and unsustainable in the long run. This is where organic marketing comes in. Organic marketing aims to increase the visibility of products and services on search engines through a strategy that involves two tactics: multi-platform SEO and content marketing.
How to unlock the power of organic marketing
To unlock the power of organic marketing, you need a data-driven strategy that connects with your desired audience across multiple search engines. Besides that, the organic channel offers valuable insights into shifts in market trends and consumer behavior, enabling strategic decision-making.
When creating an organic growth strategy, it is essential to focus on both multi-platform SEO and content marketing. Multi-platform SEO involves optimizing website content, social media profiles, and other digital assets to improve rankings on search engine results pages. For this you have several tactics, such as keyword research, on-page optimization and link building.
Content marketing involves creating and sharing valuable, relevant content that attracts and engages a target audience. This includes blog posts, videos, social media posts, and other types of content that educate or entertain potential customers.
Delivering value to your audience and yielding a minimum ROI of 3
Ultimately, the goal is not simply to be visible, but to leverage organic marketing as a valuable strategy for improving online visibility and driving conversions. To get the business to invest in an organic marketing strategy, it is often necessary to present results.
Luckily you can transform the organic visibility into ROI within three steps:
- Increasing the visibility within organic search will get you more traffic.
- This traffic on your, optimized and user friendly, website will result in conversions (both online and offline).
- The total value of the conversions and the total costs of getting those conversions will lead to the ROI of the investment made to get that traffic in the first place
To accurately calculate the ROI, you need to take all related investments into account. Here you can think of the costs for SEO tools, developers and the implementation of the strategy.
When looking at organic marketing, you need to see it as an investment, as the costs exceed the revenue at first. Unlike paid channels, the organic channel will deliver more traffic without more spending. Eventually, it will be the gift that keeps on giving.