Clean energy
Reference date: January 2023
3 MB
This is how people search for information about clean energy
Clean energy

As gas prices continue to climb, more and more people are turning to clean energy sources to save money and reduce their carbon footprint. This has led to a surge in search queries related to clean energy options.

Did you know that:

  • The search market for solar panels doubled compared to 2021.
  • The home battery search market tripled compared to 2021.
  • People search five times more for heat pumps compared to 2019.

You did not? Well apparently you are not the only one. Clean energy- where are you? Most Dutch energy companies are invisible on topics related to clean energy, and it seems like many people are in the dark about it.

In this report, we examine the search behavior of Dutch consumers in the clean energy market and identify the most popular keywords, top performing companies, and opportunities for businesses looking to enter this market.

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After 4.5 years, OAK continues as the Organic marketing team within the Newcraft brand, so it will no longer exist as a separate entity. Read more about it and find contact information for any questions through the link below.