As a medior/senior content marketing strategist at OAK, you will create content strategies for our clients that are data-based and drive (organic) growth. According to our multi-platform search strategy, this means mapping where consumers are searching, what they want to know and whether they want to see, read or listen to it.
Read on! OAK is immediately looking for a Content Marketing Strategist.
About OAK
OAK is the market leader in organic growth in the Netherlands. We are experienced specialists and focus purely on non-paid search strategies for A-brands. We have only been around for a short time, but we are growing fast. We now comprise a club of over 50 enthusiastic SEO and content marketing consultants and specialists. To continue growing, we are looking for a Content Marketing Strategist.
You may know us from our podcast The Growth Room, where we discuss the latest developments in organic marketing. And you’ve probably read one of our Organic Growth Reports, in which we chart organic winners and losers by industry. OAK realises organic growth for well-known, domestic and foreign organisations in the retail and Fast Moving Consumer Goods/Consumer Packaged Goods (FMCG/CPG) sector. We are in the Champions League of organic marketing and we want to win it. We like to do it smarter, bigger and achieve ROI > 3 without exception.
Last but not least, OAK is a proud subsidiary of parent company Newcraft, where over 160 colleagues work on the digital acceleration of our clients.
What will you do as a Content Marketing Strategist?
As a medior/senior content marketing strategist at OAK, you will create content strategies for our clients that are data-based and drive (organic) growth. According to our multiplatform search strategy, this means mapping where consumers are searching, what they want to know and whether they want to see, read or listen. Together with our growth consultants, content marketers, SEO specialists and the client, you determine vision, growth direction and focus themes for the client.
You gather input, such as (search) data, business goals and marketing plans. And create a well-founded plan consisting of concrete templates and guidelines. You also ensure that the strategy and way of working is adopted by the client.
Clients are cool, well-known brands and the issues range from local to international. And from a strategy at channel level to organic channels in the broad sense (Google, YouTube, social search).
What issues should you think about? Brand X wants to become an authority on topic/product group Y. How does content contribute to this? What do we need to create? And distribute it where? What resources do we need for this? And of course: when can we expect what results?
What about the working atmosphere?
No worries, that’s fine with an e-NPS (Employee Net Promoter Score) of 13. Is a 13 high? Yes. That’s pretty high. And we are very happy with that. Because it’s important to us that our colleagues are happy.
Team spirit, result orientated and a winner’s mentality: that’s what our colleagues have in common. And we like to party. At our new office in Amsterdam or somewhere on a slope in Austria or Italy.
What do we expect from you?
- You have completed at least a college education
- 3-5 years of proven experience as a content marketer
- Pre: worked on international content plans
- Pre: experience on agency side
Furthermore, you possess these qualities:
- You are communicatively strong and possess natural powers of persuasion. Able to advise and consult our clients
- You understand the ‘outside-in’ approach and know how to communicate the content needs of the client’s consumers. And how to respond to that need with content.
- You know what makes content successful. And can explain and convey that well.
- Data-driven & result-driven
- Hands-on mentality
- Enterprising and curious about trends and developments in the (organic) content landscape
- You have a passion for the entire digital landscape and all new developments in it
- You enjoy guiding and training colleagues in content marketing
You often work together with:
- SEO team
- Organic growth consultants
- Other teams within Newcraft (after all, content is needed everywhere): Email/CRM, UX, Ecommerce
- Industry leads
In a nutshell:
- Strategic partner for the client. You challenge the stakeholder and determine the short- and long-term direction
- Translate business objective into content objectives
- Create strategy, templates, guidelines and roadmap in line with brand and growth objectives
- Training the client (transfer of knowledge and skills)
- Training of colleagues
What can you expect from us?
OAK’s content marketing team is always motivated to take our clients to the next level in terms of online content and organic marketing. We are always looking for opportunities and improvements to make our clients more visible online, while the content aligns with the business goals and brand.
We are a team of ambitious and results-driven content marketers. Our clients are (multinational) organisations in different industries in various stages of digital maturity.
Besides a good working atmosphere, cool clients and plenty of challenge, you can expect this from us:
- Plenty of growth opportunities, in depth and breadth. Nationally and internationally
- The opportunity to work with NEWCRAFT specialists
- Think CRM specialists, creative specialists and e-commerce specialists, in addition to our SEO and content marketing specialists
- The possibility to work part-time
- A good salary supplemented with a possible bonus
