Content marketing

Content marketing costs 62% less than traditional marketing, and delivers 3x more leads. Because good content inspires, informs and convinces. So that your (future) customer chooses your product or service.

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BUILD AND STRENGTHEN YOUR BRAND POSITION WITH CONTENT MARKETING

Content marketing is all about providing valuable information and sharing your expertise. Because the more often you share relevant content with your target audience, the greater the top-of-mind awareness and trust in your brand. And that plays a big role when a potential customer is ready to make a purchase.

It is essential to know exactly what that target group needs, where to find them and what content to offer.

THAT’S WHERE WE COME IN

Content strategy

Based on your brand, audience insights and trends, we define which stories make an impact. On the most relevant channels and in the right formats. Including objectives and KPIs, of course.

Content creation

Need articles, scripts, videos, podcasts and visuals? You get the production power from us to get it done. So that you quickly have relevant, reusable content. Without having to hire a whole team to do it first.

Copywriting

Your brand is given a voice thanks to clear, appealing texts. In the right tone of voice, we put your message across convincingly. With the search engines in mind, of course.

Digital PR

For your business, we find hooks to create newsworthy content. So that relevant platforms share your content with their audience. Hello greater reach, consumer trust and brand awareness.

Customer journey

Using search data and qualitative data, we map out the buying process of your ideal customer. This gives you insight into all relevant touchpoints and which content you need to offer to convert that customer.

Lead generation & nurturing

With a clear plan and relevant lead magnets, we convince potential customers to leave their details. So that you can send them content to build a long-term, mutual relationship with a higher conversion rate.

Video & Podcast strategy

With knowledge of algorithms, audience insights and search behaviour, we create a video or podcast plan. The production? We take care of that too, of course. Making sure your audio or video content is heard, seen and liked.

Capability development

Through knowledge sessions, training sessions and workshops, we share all our content knowledge with your team. From setting up and managing an effective content calendar to content optimisation. That way, you can ultimately do it yourselves.

Collaborate?

More than 50 experts are ready to strengthen your brand and business with content marketing and SEO. From experienced specialists to hungry young talent. Always looking for the best result. We latch ourselves onto your internal team, with a sharp outside view. And because we are part of Newcraft Group, we also have the insights of 160 digital minds with other areas of expertise.

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