Episode #36

Nowadays, you can no longer get away with buying backlinks on ‘’shady’’ pages. This makes getting backlinks a lot harder, but also more fun! The question is: how do you get good backlinks regularly?

Our guest in the podcast is Fery Kaszoni, a digital PR expert. According to Fery, Digital PR is link building on steroids. In this episode, we dive together with Fery into the method of reactive PR, where trends and timing determine success. But how do you respond as quickly as possible to trends and which people do you need on your team for that?

Together with Jurjen, he will discuss the role of digital PR within organic marketing and why this is essential for your business.

Spoiler alert; with Google trends and Twitter, you can already get a long way, are those warm contacts with journalists then overrated?