In the past year, Google searches in the Netherlands reached a whopping 16.3 million times for jewelry such as watches, necklaces and earrings. We researched 2,500+ keywords, and what did we discover amongst others? Smartwatches are by far the most popular piece of jewelry according to online consumers.

In December 2020, OAK also researched the organic market in jewelry. Back then, Bol.com scored best on smartwatches. However, in 2020 the smartwatch was not yet the most important keyword topic. Bol.com finished at number 3 in the entire survey. Behind Brandfield and the big winner Lucardi.

Fast forward to 2022. How did Lucardi do this year? Lucardi shows strong non-branded growth, but the brand is poorly visible when it comes to semi-branded search terms. In the report you will read why.

In addition, you will read about Bol.com’s & Brandfield’s organic performance of this year. Moreover, which parties have entered the market in 2022. Do you want to know who is doing better than their competitor and where the opportunities in the industry lie? Then download our Organic Growth Report.

Download the Organic Growth Report if you want to know:

• What your and your competitor’s market positions are.
• Where this industry’s organic opportunities are.
• Which tips you can use to get to the top.