Baby products industry
Reference date: July 2020
29 MB
Dutch people search massively for baby products
Baby products industry

That many Dutch people are searching for baby products is evident. Last year, we searched around 7.4 million times for baby products such as car seats and baby clothing.

Baby products for on-the-go are particularly popular, with over a third of Google searches falling in this category. That’s about 2.3 million searches!

This means that baby retailers need to work on their online visibility. Because if you’re not there, you simply won’t attract online traffic to your website and sell less. Spoiler: Bol.com and Prenatal are doing well. Do you want to know where your company stands? Download our latest Organic Growth Report.

What will you find in this Organic Growth Report?

  • The most searched-for baby products online. 
  • The best-performing companies on Google in categories such as transportation and baby clothing. 
  • The most searched-for brands in the “on-the-go” category.
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Exciting news!
After 4.5 years, OAK continues as the Organic marketing team within the Newcraft brand, so it will no longer exist as a separate entity. Read more about it and find contact information for any questions through the link below.