The trustworthy expert, now both off- and online
Gall & Gall
Established in 1884, Gall & Gall aims to inspire and advise her customers. They recognized digital potential for growth, to add to their 600 physical stores. How did we help Gall & Gall claim their online position as the top liquor expert in the Netherlands?
Plan of action
1) Fix the basics
To improve the findability of Gall & Gall’s content, we had to implement some technical optimizations.
2) Set the goals
We discussed the desired end result. What do we want to achieve? And what do we need to achieve it? This resulted in a data driven content optimization and creation planning.
3) Content creation & optimization
We created data driven content that matched the personas, mission and vision of Gall & Gall. This content answers relevant user questions around prominent Gall & Gall topics.
Our hybrid collaboration with Gall & Gall brought focus, strategy and execution. Gall & Gall has now become the authority and inspiration around liquor online as well.
Main deliverables were:
- More than 1,500 optimized content pages.
- An optimized YouTube channel, which made the videos actually appear high in the SERP.
- Relevant content for Facebook and Instagram.
- Digital newsletter complemented by content that performed best on the website.
Curious about what we can do for you?