To an online webshop… and beyond!

From creation to migration

With more than 530 stores throughout the Netherlands, you can’t imagine Dutch shopping life without drugstore Etos in it. This January, Etos launched a brand new online shop to optimally serve its clients on the web as well. And we were there to help.

6 months after going live, these were the results:

numbers Etos

The challenge

Etos wanted to create an omnichannel user experience in the field of wellbeing. So not only offline, but also within the online retail industry. But how do you migrate a website to a gigantic new e-commerce platform? How do you make your online shop findable? And how do you attract relevant and converting traffic?

Newcraft/OAK was already working with Etos for a year. It’s not hard to imagine that we were more than happy to supervise the Salesforce Commercecloud migration project and boost their organic visibility. A migration within 4 months? Let’s do this. Time to get things done.

etos shop

Action plan

Before starting the migration project, we conducted category analyses for the products and content of Etos. Where is that sweet search volume hiding? How do we build and categorize the platform?

We created an optimized website structure for the entire online shop, wrote content for 400+ pages in the shop, took care of making the platform technically solid, and as the cherry on top we supervised and took care of the complete content migration.

The configuration of thousands of pages and products into Commercecloud was a race against time, but resulted in a successful go-live!

The results

After the first 6 months on the new platform, we’re already seeing a +63% rise in total organic traffic and a +222% increase in organic conversions.

Since the start of our collaboration, the Etos brand reached its highest online visibility yet and has taken top 3 positions for 70+ new and relevant search queries in Google.

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