The Challenge

Digitenne – provider of digital television – was struggling with organic traffic.

We set an ambitious goal to grow organic traffic by at least 50% and increase the number of orders through content marketing and SEO.

Plan of action

We started with an SEO scan to find out which keywords to focus on, which content pages needed to be developed and how the site structure needed to be adjusted.

Digitenne’s website lacked a customer journey and segmentation, so the next step was to develop personas. By creating dedicated pages on camping, travelling, students, and watching TV outside, we were able to make our client more relevant to a wider audience.

We also created a blog with interesting articles for these specific segments.