Become more relevant to a wider audience
Digitenne was struggling with organic traffic. We set an ambitious goal to use SEO & content marketing to grow organic traffic by at least 50%, and increase orders.

More relevance to a wider audience

An insight into the results

+347%
Growth in organic traffic
+487%
Increase in organic conversions
+52%
Growth in organic share

The Challenge

Digitenne – provider of digital television – was struggling with organic traffic.

We set an ambitious goal to grow organic traffic by at least 50% and increase the number of orders through content marketing and SEO.

digitenne kastje

Plan of action

We started with an SEO scan to find out which keywords to focus on, which content pages needed to be developed and how the site structure needed to be adjusted.

Digitenne’s website lacked a customer journey and segmentation, so the next step was to develop personas. By creating dedicated pages on camping, travelling, students, and watching TV outside, we were able to make our client more relevant to a wider audience.

We also created a blog with interesting articles for these specific segments.

Curious?
Let's find out how we can achieve amazing results together.
Get in touch
Cases
Top
Exciting news!
After 4.5 years, OAK continues as the Organic marketing team within the Newcraft brand, so it will no longer exist as a separate entity. Read more about it and find contact information for any questions through the link below.