In 2 years the #1 Optician in Organic.

About GrandVision

Are you familiar with our client GrandVision? GrandVision is a well-known optical chain known for its range of successful brands, such as Pearle, and Charlie Temple. Their diverse portfolio of brands enables them to cater to different customer segments and markets. As of 1 July 2021 GrandVision is part of EssilorLuxottica, a global eyewear company based in Paris.

The Challenge

Our colleagues at OAK have built a case with Pearle to make them the number 1 online eye expert within 3 years. The goal was to win the SEO Champions League by taking the #1 spot from Hans Anders (the other big optician in the Netherlands) in traffic share within Google.

Three strategic growth pillars were created, with objectives to reach these goals:

1. Conquer the entire journey, and become the thought leader on all eye care topics;
2. Become #1 for all sales related searches;
3. Make all local stores visible, to reach all potential customers.

The results


Online optician for their commercial product cluster.


Digital PR publications with 18 backlinks created.


Organic market share boost.

The approach

These were a few of the successful tactics used during this project:

Content creation and optimization based on customer journey mapping.

Collaborating with the Pearle marketing & PR team to set up the first successful Digital PR campaign on traffic safety.

Optimizing the Glasses Matchfinder tool. To answer hundreds of top of funnel questions like: ‘What glasses suit me?’

Focus on making Pearle visible in different Search Engine Results Page (SERP) features, like Featured Snippets and People Also Ask. Giving Pearle position 0 for +180 queries within 6 months.

About OAK

OAK helps businesses achieve sustainable growth and long-term return on investment via organic search. From strategizing to execution. With value for money, realizing long-term ROI>3. 

Multi-platform SEO and content marketing are your building blocks to drive sustainable growth. Our team of organic marketing experts helps you set up the foundation. And seamlessly integrate organic marketing into your organization’s everyday activities. 

Are you ready to play? Let’s connect!

Let's find out how we can achieve amazing results together.
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Exciting news!
After 4.5 years, OAK continues as the Organic marketing team within the Newcraft brand, so it will no longer exist as a separate entity. Read more about it and find contact information for any questions through the link below.